Server-Side Multi-Touch Attribution

Stop renting your attribution. Own it.

Black-box models. Inflated platform ROAS. Data you can't export. Sound familiar? mbuzz puts you back in control.

SDKs for your favourite stack →

Conversions
30d
Conversions
2,847 +12%
Revenue
$284K +19%
AOV
$100 +6%
Avg Days
4.2
Channels
2.8
Visits
5.3

Performance

By Channel

Paid
$142K
Email
$71K
Organic
$43K
Direct
$21K

Real-time attribution • Compare models • Export anytime

No More Black Boxes

Choose from 6 default models. Customize the rules. Create your own.


          

Why attribution is broken

The tools that should help you are working against you.

GA4 killed your model choice

First-touch, linear, time-decay — all gone. Now you get last-click or a black-box "data-driven" model you can't inspect.

Platforms grade their own homework

Facebook says Facebook works. Google says Google works. Shocking. Their inflated ROAS numbers don't match reality.

Ad blockers eat 30% of your data

Client-side tracking misses nearly a third of visitors. You're making budget decisions on incomplete data.

Enterprise pricing for basic features

Enterprise tools want annual contracts and sales calls. Attribution shouldn't require a finance committee.

Accurate. Affordable. Yours.

Attribution that works for you, not against you.

Accurate

Server-side tracking that ad blockers can't touch. Capture 95%+ of events, not the 70% you get with client-side scripts.

Affordable

Free up to 50K events/month. Transparent pricing with no sales calls required.

Yours

6 attribution models built-in. Write custom models with our simple editor. Export everything, anytime. No lock-in.

Your worst channel might be your best.

First-month revenue tells one story. Lifetime revenue tells another. Most attribution tools only show you the first chapter.

First Month Revenue 847 customers acquired
1 Facebook Ads
$12,400
2
Google Ads
$8,200
3
LinkedIn Ads
$4,100
4
Organic Search
$2,800
5
Referrals
$1,900

mbuzz tracks every recurring payment back to its original acquisition source. Stop optimizing for first-month vanity metrics.

See LTV by Channel

Everything you need. Nothing you don't.

Built for technical teams who value control without complexity.

10-Minute Setup

Framework-native SDKs for Rails, Django, Laravel, and Node.js. Drop in a gem, add your API key, and you're tracking. No complicated tag managers or JavaScript snippets to debug.

8 Attribution Models

6 heuristic models plus data-driven Markov Chain and Shapley Value. Compare them side-by-side to understand which channels actually drive conversions.

Roll Your Own Custom Models

Write custom attribution rules in minutes with a simple DSL. No need to wait for your analytics vendor to ship your feature request—just define the logic and run it.

Server-Side All The Way

Track events on your backend, not in the browser. No client-side scripts means no ad blockers, no privacy extensions, and no missing data. Just accurate attribution.

Event Debugging

See every event in real-time with full context: UTM params, referrers, channels, and user journeys. Export to CSV or a database of your choice.

Attribution Dashboards

Attribution model dashboards let you compare any attribution model side-by-side. Funnel analysis shows you exactly where users drop off in their journey by channel and compare customer revenue across channels.

Plug & Play SDKs

Server-side integration in minutes. No client-side scripts to block.

Ruby

Live

Node.js

Live

Python

Live

PHP

Live

Shopify

Live

Magento

Coming Soon

WooCommerce

Coming Soon

REST API

Live

Need a different language? Let us know and we'll prioritize it.

Start free. Scale affordably.

Use all the features straight-away. No sales calls required.

Tier Monthly Events Price/Month (USD) Effective $/1K Events
Free
≤50K
$0
Starter
≤1M
$29
$0.029
Growth
≤5M
$99
$0.020
Pro
≤25M
$299
$0.012

* Overages billed in blocks: Starter $5/250K, Growth $15/1M, Pro $50/5M events.

How mbuzz compares

Feature mbuzz GA4 Segment Amplitude
Server-side tracking ~ ~
Custom attribution models ✓ DSL Limited
Compare models side-by-side
Real-time event debugging Limited
Export raw data ✓ Anytime Limited Paid

Ready to unify your attribution?

Start tracking in 5 minutes. No credit card required.