Conversions
1,284
↑ 12.6% vs prior period
Attributed revenue
$118,900
↑ 18.2% vs prior period
Blended ROAS
3.1x
↑ 22.4% vs prior period
Funnel conversion rate
4.7%
↑ 3.1% vs prior period
Platform vs attributed
-41%
platforms claim more
This week's moves i Recommendations come from your response curves and attributed revenue. You apply them in the ad platforms — mbuzz never changes your campaigns.
Week of Jul 13
Scale
Scale Paid Social $2,500 a week
+$18,400/mo
projected attributed revenue
Marginal ROAS 2.6x — the response curve still has headroom before saturation.
Shift
Shift $1,200 a week from Video to Email
+$6,200/mo
budget neutral
Video sits past its saturation point; Email's curve pays 1.9x at the margin.
You apply moves in the ad platforms — mbuzz never changes your campaigns.
Track record
See all calls →Scale Paid Social $2,500/wk
Scale Paid Search $800/wk
$5,600/mo · ahead
Reduce Video $1,500/wk
-$5,800/mo · in line
1 in flight · 2 verified — recent calls
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