38% more than actually converted
ROAS by channel
Attribution model
Last click, 30 day window
Recommendations
Reduce Retargeting. Marginal ROAS 1.8x−$12k/mo
Scale Paid social. Marginal ROAS 4.1x+$12k/mo
Maintain Paid search. Marginal ROAS 3.1xhold
Customer LTV : CAC by channel
| Channel | CAC | Annual LTV | LTV:CAC |
|---|---|---|---|
| Paid social | $1,100 | $13,000 | 11.8 |
| Paid search | $2,200 | $9,000 | 4.1 |
| Retargeting | $3,000 | $7,400 | 2.5 |
| Email the trap | $180 | $340 | 1.9 |