For digital marketers spending $10k–$1m/month

Don't trust the platform's attribution. Trust yourself.

Your platforms disagree by tens of thousands a month. mbuzz shows the math behind every split, eight models you can edit and compare, so budget moves to what's really working.

Free self-assessment (3 min) Watch it work in the demo →

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The callYou plan itIn flightGradedThe evidence
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Sound familiar?

Three thoughts every performance marketer has had this month.

“My Meta dashboard says 4.1x ROAS. My Shopify says it’s barely 2x. Which one is real?”
Every performance marketer, monthly
“GA4 attribution dropped from 7 models to 1. Now I can’t compare anything.”
Anyone migrating from UA, ongoing
“Dreamdata wants $750/mo. Rockerbox wants a 6-month sales cycle. Triple Whale is e-com only. There’s nothing in between.”
Mid-market marketers, the gap
Free self-assessment (3 min)

No signup. No email. Just your score across six dimensions and where the gaps are.

Three things attribution should actually do.

Spend Intelligence

Where should your next $10k go?

Spend Intelligence shows marginal ROAS, payback period, and the channel that's about to hit diminishing returns, before you scale into a wall.

  • Response curves per channel. See saturation before you hit it.
  • Payback period and budget reallocation by channel, not just ROAS
  • Platform-reported vs real-captured revenue, reconciled

Model Comparison

Eight models. One screen. Your call.

First-touch, last-touch, linear, time-decay, position-based, U-shape, W-shape, data-driven. GA4 shows you one. We show all eight side-by-side. Stop arguing about which one is 'right'.

  • Same data. Swap the lens, not the dataset.
  • The spread between models is the honest truth range
  • Export every model's output on every tier

LTV Mode

Rank channels by LTV, not first conversion.

A channel that brings 6-month customers beats one that brings one-and-dones. LTV mode re-ranks every channel by cohort lifetime value. The channel that looks worst on day-1 acquisition often wins on lifetime revenue.

  • Toggle any channel ranking between first-month and 12-month LTV
  • See channel rank changes explicitly (up 2, down 4, same)
  • Works across every attribution model
Need to express custom attribution logic? mbuzz also ships a SQL-like Attribution DSL. Fork any built-in model, add lookback windows, encode your sales cycle. Read the DSL docs →

Phone call attribution

The deal closed on a call. mbuzz credits every touch that led there.

We resolve the caller by their number and stitch the call into one journey across web, email, and ads. Inbound and outbound calls become channels you can actually score.

  1. Day 1Clicks a Google ad
  2. Day 9Opens an email
  3. Day 14Returns, browses
  4. Day 21Inbound call
  5. Day 21Closed · $24,000

Same person, one identity, resolved by phone number. Last-click would have handed all $24,000 to the call. mbuzz splits it across every touch.

How the $24,000 gets credited Position-based model
Google · 35%
Email · 15%
Direct · 10%
Inbound Phone · 40%

Without phone as a channel, that 40% disappears into “Direct” or goes uncredited entirely.

Try it in the demo How phone attribution works →

How mbuzz stacks up

The shortlist most marketers in this segment evaluate. Tap any competitor for the full head-to-head.

  mbuzz GA4 Dreamdata Rockerbox Triple Whale Northbeam
Starting price $0 free, $29 paid Free $750/mo Custom $129/mo $999/mo
Attribution models 8 1 6 5 3 4
Models side-by-side ✓ ✗ ✓ ~ ✗ ✓
Works for ecom and B2B ✓ ✓ B2B only ✓ Ecom only ✓
Self-serve onboarding ✓ ✓ ✗ ✗ ✓ ✗
Independent of ad platforms ✓ ✗ ✓ ✓ ✓ ✓
Reconcile platform ROAS ✓ ✗ ~ ✓ ~ ✓
Attributes offline / CRM conversions ✓ ~ ✓ ✓ ✗ ~
Time to first insight Minutes Days Weeks Months Hours Weeks

Pricing sourced from each vendor’s public pricing page and our head-to-head reviews. Last verified July 2026.

See the full breakdown →

10 minutes from data. Server-side from the first event.

Native SDKs for Ruby, Node, Python, and PHP. GTM and REST also available. Server-side means ad blockers and iOS privacy stop costing you data.

Ruby

Live

Node.js

Live

Python

Live

PHP

Live

Google Tag Manager

Live

REST API

Live
Read the Docs

Need a different language? Let us know and we'll prioritize it.

Start free. Scale affordably.

Use all the features straight-away. No sales calls required.

Tier Monthly Records Ad Integrations Price/Month (USD)
Free
 ≤30K —
$0
Starter
 ≤1M 2
$29
Growth
 ≤5M 5
$99
Pro
 ≤25M Unlimited
$299

Records include visitors, sessions, events, and conversions.

* Overages billed in blocks: Starter $5/250K, Growth $15/1M, Pro $50/5M records.

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