For digital marketers spending $10k–$1m/month

Don't trust your attribution. Audit it.

Your platforms disagree by tens of thousands a month. mbuzz shows the math behind every split, eight models you can edit and compare, so budget moves to what's really working.

Score your attribution (3 min) Watch it work in the demo →

No credit card. No signup to score.

8 attribution models, side by side Server-side capture — ~95% of events Every call graded in the Track record
The callYou plan itIn flightGradedThe evidence

Sound familiar?

Three thoughts every performance marketer has had this month.

“My Meta dashboard says 4.1x ROAS. My Shopify says it’s barely 2x. Which one is real?”
Every performance marketer, monthly
“GA4 attribution dropped from 7 models to 1. Now I can’t compare anything.”
Anyone migrating from UA, ongoing
“Dreamdata wants $750/mo. Rockerbox wants a 6-month sales cycle. Triple Whale is e-com only. There’s nothing in between.”
Mid-market marketers, the gap

If any of those sound like your week, the 3-minute score will tell you exactly where you sit.

Score your attribution →

Three things attribution should actually do.

Spend Intelligence

Where should your next $10k go?

Spend Intelligence shows marginal ROAS, payback period, and the channel that's about to hit diminishing returns, before you scale into a wall.

  • Response curves per channel. See saturation before you hit it.
  • Payback period and budget reallocation by channel, not just ROAS
  • Platform-reported vs real-captured revenue, reconciled

Model Comparison

Eight models. One screen. Your call.

First-touch, last-touch, linear, time-decay, position-based, U-shape, W-shape, data-driven. GA4 shows you one. We show all eight side-by-side. Stop arguing about which one is 'right'.

  • Same data. Swap the lens, not the dataset.
  • The spread between models is the honest truth range
  • Export every model's output on every tier

LTV Mode

Rank channels by LTV, not first conversion.

A channel that brings 6-month customers beats one that brings one-and-dones. LTV mode re-ranks every channel by cohort lifetime value. The channel that looks worst on day-1 acquisition often wins on lifetime revenue.

  • Toggle any channel ranking between first-month and 12-month LTV
  • See channel rank changes explicitly (up 2, down 4, same)
  • Works across every attribution model
Need to express custom attribution logic? mbuzz also ships a SQL-like Attribution DSL. Fork any built-in model, add lookback windows, encode your sales cycle. Read the DSL docs →

Built to give you the real picture

Attribution that works for you, not the ad platforms.

Independent performance review

See channel performance from a neutral source. No platform grading its own homework.

95% data capture

Server-side tracking that works even when ad blockers don't. Stop making budget decisions on 70% of the data.

Full model transparency

Every attribution rule is visible and editable. Compare models side-by-side. Build your own from scratch.

Start in minutes, not months

Framework SDKs for Rails, Django, Laravel, and Node. No enterprise sales calls or annual contracts.

Phone call attribution

The deal closed on a call. mbuzz credits every touch that led there.

We resolve the caller by their number and stitch the call into one journey across web, email, and ads. Inbound and outbound calls become channels you can actually score.

  1. Day 1Clicks a Google ad
  2. Day 9Opens an email
  3. Day 14Returns, browses
  4. Day 21Inbound call
  5. Day 21Closed · $24,000

Same person, one identity, resolved by phone number. Last-click would have handed all $24,000 to the call. mbuzz splits it across every touch.

How the $24,000 gets credited Position-based model
Google · 35%
Email · 15%
Direct · 10%
Inbound Phone · 40%

Without phone as a channel, that 40% disappears into “Direct” or goes uncredited entirely.

Try it in the demo How phone attribution works →

How mbuzz stacks up

The shortlist most marketers in this segment evaluate. Tap any competitor for the full head-to-head.

  mbuzz GA4 Dreamdata Rockerbox Triple Whale Northbeam
Starting price $0 free, $29 paid Free $750/mo Custom $129/mo $999/mo
Attribution models 8 1 6 5 3 4
Models side-by-side ✓ ✗ ✓ ~ ✗ ✓
Works for ecom and B2B ✓ ✓ B2B only ✓ Ecom only ✓
Self-serve onboarding ✓ ✓ ✗ ✗ ✓ ✗
Independent of ad platforms ✓ ✗ ✓ ✓ ✓ ✓
Reconcile platform ROAS ✓ ✗ ~ ✓ ~ ✓
Attributes offline / CRM conversions ✓ ~ ✓ ✓ ✗ ~
Time to first insight Minutes Days Weeks Months Hours Weeks

Pricing sourced from each vendor’s public pricing page and our head-to-head reviews. Last verified July 2026.

See the full breakdown →

Free, no signup

Where does your team sit on the attribution maturity ladder?

We synthesised the MAMM, IEEE, and LiveRamp maturity frameworks into a 3-minute self-score across six dimensions.

Level 1

Ad Hoc

Spreadsheets and gut. Platform reports taken at face value.

Level 2

Operational

A single dashboard exists. Numbers flow. Not yet questioned.

Level 3

Analytical

Multi-touch attribution. Models compared. Spend reallocated on evidence.

Level 4

Leader

Triangulation: MTA + MMM + incrementality testing. Forecasting. Continuous experimentation.

Score yourself in 3 minutes →

No signup. No email. Just your score across six dimensions and where the gaps are.

From overview to individual conversion

Not just dashboards: the actual conversions, journeys, and spend behind your numbers.

Spend & Track record

Run spend scenarios before you commit

Model "what if I shifted $10K from Meta to Google?" before you actually move the money. See the projected ROAS impact across every channel, side by side.

What-if modelling • Cross-channel projections • Reallocation suggestions

Conversions & Journeys

Browse every conversion

See every conversion in real-time: type, revenue, channels, and touchpoints. Click into any one to walk the full customer journey from first visit to purchase.

Journey visualization • Touchpoint timeline • Attribution credits

Identity Profiles

Know your customers

Match anonymous sessions to real people as they identify themselves. See the complete cross-session journey, from first anonymous visit through every return to conversion.

Cross-session stitching • Visitor profiles • Revenue attribution

See it in the demo

The features list. Without the fluff.

What you actually get when you sign up.

10-minute setup

Native SDKs for Ruby, Node, Python, and PHP. GTM and REST too. Server-side capture starts immediately, no JavaScript snippets to debug.

Eight attribution models

First-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven. All running on the same data, side by side, so you can see the spread.

Build your own attribution

Fork any built-in model, tweak the decay, add lookback windows. Or write custom rules in a SQL-like Attribution DSL. Your sales cycle, encoded in math.

Server-side, ad-blocker proof

Track events on your backend, not in the browser. No client-side scripts means no ad blockers, no privacy extensions, no missing data. The 30-40% of touchpoints client-side tracking misses are now in your data.

Real-time event inspector

See every conversion the moment it lands. Full context: UTM params, referrers, channels, customer journey. Export to CSV or your warehouse anytime.

Eight models, side by side

Switch any view between attribution models in one click. Funnel analysis shows where users drop off by channel. Compare lifetime revenue across channels.

See these features in the demo

10 minutes from data. Server-side from the first event.

Native SDKs for Ruby, Node, Python, and PHP. GTM and REST also available. Server-side means ad blockers and iOS privacy stop costing you data.

Ruby

Live

Node.js

Live

Python

Live

PHP

Live

Google Tag Manager

Live

REST API

Live
Read the Docs

Need a different language? Let us know and we'll prioritize it.

Start free. Scale affordably.

Use all the features straight-away. No sales calls required.

Tier Monthly Records Ad Integrations Price/Month (USD)
Free
 ≤30K —
$0
Starter
 ≤1M 2
$29
Growth
 ≤5M 5
$99
Pro
 ≤25M Unlimited
$299

Records include visitors, sessions, events, and conversions.

* Overages billed in blocks: Starter $5/250K, Growth $15/1M, Pro $50/5M records.

Get Started Free

Not sure yet? Try the demo first

What would you do differently if you knew what was actually working?

The 3-minute score tells you exactly where you sit. No signup. No email.

Score your attribution Start a free account