Server-Side Multi-Touch Attribution

See what's actually driving revenue.

Independent attribution that captures 30-40% more of your customer journey. Server-side accuracy. Full transparency. Your data.

SDKs for your favourite stack →

Conversions
30d
Conversions
2,847 +12%
Revenue
$284K +19%
AOV
$100 +6%
Avg Days
4.2
Channels
2.8
Visits
5.3

Performance

By Channel

Paid
$142K
Email
$71K
Organic
$43K
Direct
$21K

Real-time attribution • Compare models • Export anytime

Built to give you the real picture

Attribution that works for you, not the ad platforms.

Independent performance review

See channel performance from a neutral source. No platform grading its own homework.

95% data capture

Server-side tracking that works even when ad blockers don't. Stop making budget decisions on 70% of the data.

Full model transparency

Every attribution rule is visible and editable. Compare models side-by-side. Build your own from scratch.

Start in minutes, not months

Framework SDKs for Rails, Django, Laravel, and Node. No enterprise sales calls or annual contracts.

From overview to individual conversion

Not just dashboards — the actual conversions, journeys, and spend behind your numbers.

Spend & Experiments

See real return on ad spend by channel

Connect your ad accounts and see true return on ad spend — measured independently, not self-reported by the platform. Run spend scenarios to model what happens when you shift budget between channels.

Scenario modelling • Channel comparison • Spend trends

Explore Conversions

Browse every conversion

See every conversion in real-time — type, revenue, channels, and touchpoints. Click into any one to walk the full customer journey from first visit to purchase.

Journey visualization • Touchpoint timeline • Attribution credits

Identity Profiles

Know your customers

Match anonymous sessions to real people as they identify themselves. See the complete cross-session journey — from first anonymous visit through every return to conversion.

Cross-session stitching • Visitor profiles • Revenue attribution

Your worst channel might be your best.

First-month revenue tells one story. Lifetime revenue tells another. Most attribution tools only show you the first chapter.

First Month Revenue 847 customers acquired
1 Facebook Ads
$12,400
2
Google Ads
$8,200
3
LinkedIn Ads
$4,100
4
Organic Search
$2,800
5
Referrals
$1,900

mbuzz tracks every recurring payment back to its original acquisition source. Stop optimizing for first-month vanity metrics.

See LTV by Channel

Your Models, Your Rules

Choose from 6 built-in models. Customize the rules. Or create your own from scratch.


          

Under the hood

Built for technical marketers who value control without complexity.

10-Minute Setup

Framework-native SDKs for Rails, Django, Laravel, and Node.js. Drop in a gem, add your API key, and you're tracking. No complicated tag managers or JavaScript snippets to debug.

7 Attribution Models

Heuristic models plus data-driven Markov Chain and Shapley Value. Compare them side-by-side to understand which channels actually drive conversions.

Roll Your Own Custom Models

Write custom attribution rules in minutes with a simple modelling language. No need to wait for your analytics vendor to ship your feature request—just define the logic and run it.

Server-Side All The Way

Track events on your backend, not in the browser. No client-side scripts means no ad blockers, no privacy extensions, and no missing data. Just accurate attribution.

Event Debugging

See every event in real-time with full context: UTM params, referrers, channels, and user journeys. Export to CSV or a database of your choice.

Attribution Dashboards

Attribution model dashboards let you compare any attribution model side-by-side. Funnel analysis shows you exactly where users drop off in their journey by channel and compare customer revenue across channels.

Plug & Play SDKs

Server-side integration in minutes. No client-side scripts to block.

Ruby

Live

Node.js

Live

Python

Live

PHP

Live

Google Tag Manager

Live

Shopify

Live

REST API

Live

Need a different language? Let us know and we'll prioritize it.

Start free. Scale affordably.

Use all the features straight-away. No sales calls required.

Tier Monthly Records Price/Month (USD) Effective $/1K Records
Free
≤30K
$0
Starter
≤1M
$29
$0.029
Growth
≤5M
$99
$0.020
Pro
≤25M
$299
$0.012

Records include visitors, sessions, events, and conversions.

* Overages billed in blocks: Starter $5/250K, Growth $15/1M, Pro $50/5M records.

What would you do differently if you knew what was actually working?

Set up in under 5 minutes. No credit card required.