mbuzz vs Dreamdata: B2B Attribution for Different Stages (2026)

The Short Version

Both mbuzz and Dreamdata serve B2B teams, but they emphasize different capabilities. Dreamdata's standout feature is journey visualization—seeing exactly how accounts progress from first touch to closed deal across months of touchpoints. mbuzz's standout is model flexibility—8 attribution models plus custom rules at a third of the price. Neither is universally better; it depends on whether visual journeys or model transparency matters more to your team.

At a Glance

Where mbuzz Wins

Setup Speed: Days vs Weeks

mbuzz deploys in days with server-side SDKs. Dreamdata requires 4-8 weeks of CRM integration, data pipeline configuration, and historical data processing. If you need attribution insights this week, not next quarter, this matters.

Price: $299 vs $999 for Paid Tiers

mbuzz Pro ($299/mo, 25M records) delivers 8 attribution models and custom rules. Dreamdata Team starts at $999/mo for 3 models. The 3.3x price difference adds up: $8,400/year savings on paid tiers alone.

Custom Models on All Tiers

mbuzz's rule editor is available on all plans—including free. Define attribution logic that matches your B2B buying process: weight by funnel stage, channel type, recency, or engagement depth. Dreamdata restricts custom modeling to higher tiers.

within_window 90.days do
  within_window 30.days, weight: 0.6 do
    time_decay half_life: 7.days
  end

  within_window 30.days..60.days, weight: 0.4 do
    time_decay half_life: 14.days
  end
end

Server-Side Accuracy

mbuzz tracks events on your server—95%+ event capture regardless of ad blockers. Dreamdata uses client-side tracking, which misses 30-40% of sessions in enterprise environments where ad blockers and browser privacy are common. For B2B where every enterprise account touch matters, this gap compounds.

No Lock-In

mbuzz is bootstrapped—your data is yours, export anytime. Dreamdata has raised $67M (Series B), which means acquisition risk and potential platform pivots. Not a dealbreaker, but worth considering for long-term vendor selection.

Where Dreamdata Wins

Journey Visualization (Standout Feature)

Dreamdata's journey visualization is genuinely best-in-class. See exactly how accounts progress through touchpoints—from first anonymous visit through demo request to closed deal—across months. This visual storytelling is powerful for presenting attribution insights to leadership and understanding B2B buying patterns.

No other B2B attribution tool matches this visual depth. If journey visualization is your #1 requirement, Dreamdata is the clear choice.

LinkedIn Audience Activation

Dreamdata doesn't just track LinkedIn—it enables audience activation, pushing segments back to LinkedIn for targeted advertising. mbuzz tracks LinkedIn attribution but doesn't offer this two-way integration.

Deeper CRM Integrations Out of the Box

Dreamdata's 4-8 week setup time is long because it connects deeply to your CRM, data warehouse, and marketing automation. The result: richer data stitching across tools. mbuzz integrates via SDKs—faster but less deeply connected to existing B2B tools initially.

More Established B2B Brand

Dreamdata is better known in the B2B attribution space with stronger brand recognition and a larger team for support. For enterprise procurement processes where vendor stability matters, the $67M Series B signals durability.

Content Analytics

Dreamdata includes content performance analytics—see which blog posts, landing pages, and content assets contribute to pipeline. mbuzz tracks content touchpoints but doesn't have a dedicated content analytics layer.

The Pricing Reality

Annual savings with mbuzz: $8,400-25,200/year depending on tiers.

Both have free tiers for evaluation—a major advantage over competitors like HockeyStack ($2,200+ minimum).

Choose Dreamdata If...

• Journey visualization is your #1 priority
• Deep LinkedIn audience activation matters
• You want deeper out-of-box CRM integrations
• You can invest 4-8 weeks in setup
• You need established brand recognition for procurement
• Content performance analytics are important

Choose mbuzz If...

• Model transparency and flexibility are priorities (8 models + custom rules)
• You want to deploy in days, not weeks
• Budget matters ($29-299 vs $999/mo)
• Server-side tracking accuracy is important
• You need custom attribution logic on all tiers
• Data ownership and no lock-in matter

The Verdict

Dreamdata suits mid-market B2B teams ($10-50M) who value journey visualization, LinkedIn audience activation, and have 4-8 weeks for implementation and $999+/mo budget. Journey visualization is genuinely best-in-class—if that's your primary need, Dreamdata is hard to beat.

mbuzz suits technical B2B teams who want model flexibility, fast setup, and lower cost. 8 attribution models plus custom rules at a third of the price, deployed in days instead of weeks. If model transparency matters more than visual journeys, mbuzz delivers that.

The overlap question: both have free tiers. Start with both and see which delivers more value for your specific B2B context.

Related Comparisons

• Dreamdata Alternatives — 7 alternatives compared
• HockeyStack Alternatives — More B2B options
• mbuzz vs HockeyStack — Another B2B head-to-head
• Multi-Touch Attribution Tools Compared — Full market overview

Holly Henderson

Co-Founder, mbuzz

Holly Henderson is Co-Founder of mbuzz. With 10+ years in marketing including roles at Westpac, Avon, and Forebrite, she's obsessed with making measurement actually useful.

Harvard Extension School Forebrite Westpac Avon