mbuzz vs HockeyStack (2026): Attribution Tool vs Enterprise Revenue Agents

The Short Version

As of April 2026, mbuzz and HockeyStack are no longer in the same category. mbuzz is a dedicated attribution tool: 8 models side-by-side, a custom rule editor, server-side tracking, from a free tier to $299/mo. HockeyStack raised $50M and left attribution to sell enterprise Revenue Agents, an autonomous GTM platform priced custom. So this is not really "which attribution tool is better." If you need attribution, mbuzz is the one that still sells it, and HockeyStack's ex-attribution customers are precisely who mbuzz is built for.

At a Glance

Why mbuzz is the attribution home for ex-HockeyStack teams

A dedicated attribution product

HockeyStack left attribution in April 2026. mbuzz makes it the whole product. For bootstrapped B2B companies or teams priced out of enterprise contracts, mbuzz runs from a free tier to $299/mo.

HockeyStack's Revenue Agents is custom enterprise pricing; its former attribution tier ran around $1,399-2,200/mo.

Eight models you can inspect

mbuzz gives you 8 built-in models plus a rule editor to build custom logic. For B2B with 6-month sales cycles, comparing how credit shifts between first-touch, Markov Chain, and Shapley Value is the difference between trusting one view and understanding your attribution. This is exactly the visibility HockeyStack's single hidden model never gave you.

Custom attribution rules

mbuzz lets you weight touchpoints by stage, channel, recency, or any combination that matches your B2B buying process, in a SQL-like Attribution DSL you can read and edit:

within_window 90.days do
  within_window 30.days, weight: 0.6 do
    time_decay half_life: 7.days
  end

  within_window 30.days..60.days, weight: 0.4 do
    time_decay half_life: 14.days
  end
end

Server-side accuracy

mbuzz tracks server-side via SDKs for 95%+ event capture regardless of browser privacy settings. Client-side trackers lose 30-40% of touchpoints to ad blockers and iOS privacy, and for B2B where every enterprise prospect counts, that gap distorts the whole picture.

You own your data

Full export on every plan via CSV and API. Switch tools, run parallel measurement, or pull into BigQuery without a contract negotiation. The data belongs to you.

What HockeyStack is now

HockeyStack is a credible, well-funded enterprise platform. It is just a different one.

Enterprise Revenue Agents

After a $50M raise (Bessemer, Y Combinator, Uncorrelated), HockeyStack sells autonomous Revenue Agents powered by a proprietary Blueprint ML model, assigned per account to work around the clock. If your team wants agent-driven GTM rather than attribution, this is real and it works.

An enterprise GTM platform, not an attribution tool

HockeyStack now competes with Gong, Clari, and Salesforce Agentforce. It has strong brand awareness and 300+ customers. None of that makes it an attribution product anymore. If attribution is the job, it is no longer the tool for it.

When HockeyStack fits

• You want autonomous Revenue Agents and enterprise GTM tooling
• You have enterprise budget for custom pricing
• Agent-first GTM matters more to you than a dedicated attribution layer

The Pricing Reality

Here is what you would actually pay for attribution:

HockeyStack no longer sells attribution as a product, so for that job the comparison is really mbuzz against other dedicated attribution tools like Dreamdata.

Choose mbuzz If...

• You need attribution: 8 models plus custom rules to understand B2B credit
• Budget matters ($29-299/mo, free tier available)
• You want server-side tracking accuracy (95%+ event capture)
• You need custom attribution logic for your B2B buying process
• You bought HockeyStack for attribution and it no longer sells it
• Data ownership and export flexibility are priorities

Consider HockeyStack If...

• You want autonomous Revenue Agents, not attribution
• You have enterprise budget for custom pricing
• Agent-driven GTM is your priority

The Verdict

These are no longer competing attribution tools. HockeyStack left attribution in April 2026 to build enterprise Revenue Agents, a good fit for enterprise GTM teams who want autonomous agents. mbuzz is a dedicated attribution tool: 8 models, custom rules, server-side accuracy, from a free tier to $299/mo.

So the real question is what you need. If it is attribution, HockeyStack no longer sells it, and its ex-attribution customers are exactly who mbuzz is built for.

Related Comparisons

• HockeyStack Alternatives — 7 alternatives compared
• Dreamdata Alternatives — More B2B options
• mbuzz vs Dreamdata — Another B2B head-to-head
• Multi-Touch Attribution Tools Compared — Full market overview

Holly Mehakovic

Co-Founder, mbuzz

Holly Mehakovic is Co-Founder of mbuzz. With 10+ years in marketing including roles at Westpac, Avon, and Forebrite, she's obsessed with making measurement actually useful.

Harvard Extension School Forebrite Westpac Avon