mbuzz vs HockeyStack: B2B Attribution Compared (2026)

The Short Version

mbuzz and HockeyStack solve B2B attribution differently. HockeyStack bundles everything—analytics, surveys, attribution—into one $2,200+/mo platform for teams who want simplicity. mbuzz gives you deeper attribution (8 models + custom rules) at a fraction of the cost, integrating with tools you already have. Neither is universally better—it depends on your budget, team, and what you already use.

At a Glance

Where mbuzz Wins

Price: 7-15x Cheaper

The most obvious difference. mbuzz Pro ($299/mo, 25M records) costs less than HockeyStack's entry point ($2,200+/mo). For bootstrapped B2B companies or those not ready for enterprise pricing, this isn't a minor detail—it's the deciding factor.

vs HockeyStack starting at $2,200+/mo and scaling up from there.

Model Transparency: 8 Models vs 3

HockeyStack gives you 3 attribution models. mbuzz gives you 8 built-in models plus a rule editor to build custom logic. For B2B with 6-month sales cycles, being able to compare how credit shifts between first-touch, Markov Chain, and Shapley Value models is the difference between trusting one view and actually understanding your attribution.

Custom Attribution Rules

HockeyStack has no custom attribution logic. mbuzz lets you weight touchpoints by stage, channel, recency, or any combination that matches your B2B buying process:

within_window 90.days do
  within_window 30.days, weight: 0.6 do
    time_decay half_life: 7.days
  end

  within_window 30.days..60.days, weight: 0.4 do
    time_decay half_life: 14.days
  end
end

Server-Side Accuracy

HockeyStack uses client-side JavaScript that ad blockers can strip. mbuzz tracks server-side via SDKs—95%+ event capture regardless of browser privacy settings. For B2B where every enterprise prospect counts, missing 30% of touchpoints distorts the entire picture.

No Bundled Bloat

If you already have GA4, Heap, or Amplitude for web analytics and HotJar or Typeform for surveys, HockeyStack's bundled versions are redundant cost. mbuzz does attribution only—you keep your existing stack.

Where HockeyStack Wins

All-in-One Simplicity

HockeyStack bundles attribution, web analytics, and surveys in one platform. One vendor, one login, pre-integrated data. For teams that don't have analytics tools yet—or want to consolidate—this is genuinely valuable.

Faster Deployment for Non-Technical Teams

HockeyStack deploys via a JavaScript snippet—no SDK integration needed. For marketing teams without dedicated developer resources, this means going live in ~2 weeks vs coordinating SDK integration with engineering.

Odin AI Assistant

HockeyStack's Odin AI lets you ask questions in natural language: "Which campaigns influenced the most pipeline last quarter?" mbuzz shows you the data across 8 models—but you interpret it yourself.

Brand Recognition in B2B

HockeyStack is an established name in B2B attribution with strong brand awareness. For teams needing buy-in from leadership, the recognized name can matter.

LinkedIn Impression Tracking

Both track LinkedIn, but HockeyStack has deeper LinkedIn ad integration including impression-level data. If LinkedIn is a major channel, this can be a differentiator.

The Pricing Reality

This is where the decision often gets made. Here's what you'd actually pay:

Annual savings with mbuzz: $22,800-56,400/year depending on tier.

If you already have web analytics and surveys, the "all-in-one" premium of HockeyStack is paying for features you don't need.

Choose HockeyStack If...

• You want all-in-one (analytics + surveys + attribution) in one platform
• You have $2,200+/mo budget and want fast deployment
• Your team is non-technical and needs script-only setup
• You don't have existing web analytics tools
• Brand recognition matters for internal buy-in
• You want an AI assistant for data queries

Choose mbuzz If...

• You want 8 attribution models + custom rules to understand B2B attribution deeply
• Budget matters ($29-299/mo vs $2,200+/mo)
• You already have web analytics (GA4, Heap, Amplitude) and surveys
• You want server-side tracking accuracy (95%+ event capture)
• You need custom attribution logic for your B2B buying process
• Data ownership and export flexibility are priorities

The Verdict

HockeyStack is the right choice for well-funded B2B SaaS teams (Series A-C) who want one tool for everything, have $2,200+/mo budget, and value fast deployment over deep customization. It's a convenience play.

mbuzz is the right choice for B2B teams who want attribution depth—8 models, custom rules, server-side accuracy—without paying for bundled features they already have elsewhere. It's a value and flexibility play.

The question isn't which tool is "better." It's whether you need an all-in-one platform or a best-in-class attribution tool. At 7-15x the price, HockeyStack needs to deliver 7-15x the value for your specific situation.

Related Comparisons

• HockeyStack Alternatives — 7 alternatives compared
• Dreamdata Alternatives — More B2B options
• mbuzz vs Dreamdata — Another B2B head-to-head
• Multi-Touch Attribution Tools Compared — Full market overview

Holly Henderson

Co-Founder, mbuzz

Holly Henderson is Co-Founder of mbuzz. With 10+ years in marketing including roles at Westpac, Avon, and Forebrite, she's obsessed with making measurement actually useful.

Harvard Extension School Forebrite Westpac Avon