Cometly Pricing Breakdown (2026): Ad-Spend Tiers, AI Features, and Alternatives
Cometly's pricing is ad-spend-based and not fully transparent — you need to contact sales for exact quotes. Reported tiers: Starter ~$500/mo, Growth ~$1,000/mo, Enterprise ~$5,000/mo. Lower ad-spend tiers may start around $44-209/mo. Core features include multi-touch attribution, AI Ads Manager, CAPI enrichment, and Comet Pixel. Two-Way API and custom integrations require Enterprise. Multiple conflicting pricing structures exist across sources, suggesting frequent repricing.
How much does Cometly cost in 2026?
Cometly uses ad-spend-based pricing, but exact figures require a sales conversation. We've compiled pricing data from multiple sources — note that conflicting information exists, suggesting Cometly reprices or customizes pricing by customer.
April 2026 update: Cometly has removed all pricing from their website. The /pricing page now shows features and a "Get Started" / "Book a Demo" CTA with no dollar amounts. G2 still lists "3 editions from $199 to $499" but this is unconfirmed. The ad-spend-based tiers below are from earlier published pricing and third-party sources — contact Cometly directly for current rates.
What are Cometly's pricing tiers?
| Tier | Estimated Price | Ad Spend Range |
|---|---|---|
| Lower tiers | ~$44-209/mo | Up to $15K/mo ad spend |
| Starter | ~$500/mo | Small teams |
| Growth | ~$1,000/mo | Scaling brands |
| Enterprise | ~$5,000/mo | Large enterprise |
How does Cometly's pricing scale with ad spend?
| Monthly Ad Spend | Estimated Monthly Cost |
|---|---|
| Up to $1K | ~$44/mo |
| Up to $5K | ~$109/mo |
| Up to $15K | ~$209/mo |
| $15K-$50K | ~$500-1,000/mo |
| $50K-$200K | ~$1,000-3,000/mo |
| $200K+ | ~$3,000-5,000/mo |
| $400K+ | Enterprise (custom) |
Important caveat: These are estimates compiled from review sites, third-party analyses, and industry reports. Cometly's actual pricing may differ. Contact their sales team for current rates.
What does Cometly include?
What features does every Cometly plan include?
- Multi-touch attribution — first, last, linear, U-shaped models
- Full-funnel customer journey tracking
- AI Ads Manager — automated recommendations ("scale this campaign, cut that one")
- AI Chat — natural-language data queries and analysis
- CAPI enrichment (Conversion Sync) — improves Meta match rates from ~4.5 to 9.4
- Comet Pixel — first-party tracking that bypasses ad blockers
- No-code dashboards
- Conversion API integrations — Meta, Google, TikTok
- Email and SMS attribution
- Organic source tracking
- Dedicated onboarding and support
What features are Enterprise-only?
- Two-Way API access — push/pull data programmatically
- Custom integration builds
- Dedicated onboarding team
- Solutions engineer support
- Unlimited client workspaces (Agency plan)
What are Cometly's hidden costs?
Why is Cometly's pricing hard to find?
The pricing page uses "contact sales" for most tiers, and conflicting pricing structures exist across review sites. You can't confidently budget for Cometly without a sales conversation. Compare this to competitors who publish pricing transparently.
How much more do you pay as ad spend grows?
Like Triple Whale's GMV trap, Cometly charges more as your ad spend grows. When you're spending more on ads — the exact time you need attribution most — Cometly's cost scales with you. A brand growing ad spend from $50K to $200K/month could see Cometly costs triple.
Can you export Cometly data?
Only on the Enterprise tier (~$5,000/mo). If you want to pull Cometly data into your own BI tools or data warehouse, you need Enterprise. On lower tiers, you're limited to Cometly's built-in dashboards.
Are Cometly's AI features limited on cheaper plans?
Lower-tier plans may have limited AI Chat credits. The core AI features that differentiate Cometly could be partially gated on cheaper plans.
Does Cometly track organic and content channels?
Cometly tracks paid ads (Meta, Google, TikTok) and some organic/email sources, but it's fundamentally an ad attribution tool. If organic search, content marketing, or referral traffic drive significant revenue, Cometly has limited visibility into those channels.
What is Cometly's CAPI enrichment?
Conversion Sync enriches your Meta Conversions API data, improving match rates from approximately 4.5 to 9.4. This matters because:
- Higher match rates = Meta sees more of your conversions
- More conversion data = better ad optimization algorithms
- Better optimization = lower CPAs and higher ROAS
For brands spending $50K+/month on Meta Ads, this single feature can produce enough efficiency gains to justify Cometly's cost. It's genuinely unique among attribution tools.
What are the cheapest Cometly alternatives?
Cometly isn't the only option for ad-spend-heavy brands. Here's how alternatives price differently:
| Platform | Pricing Model | Free Tier | Entry Paid | Best For |
|---|---|---|---|---|
| Triple Whale | GMV-based | Yes | $129/mo | Shopify brands |
| Northbeam | Pageview-based | No | $999/mo | DTC ML attribution |
| mbuzz | Flat tiers | Yes | $29/mo | Model flexibility |
| Hyros | Revenue-based | No | ~$199/mo | High-ticket products |
| GA4 | Free | Yes | N/A | Basic analytics |
Full disclosure: mbuzz is our product. We've included it as one option among several.
1. Triple Whale — Shopify All-in-One ($129-549/mo)
Triple Whale bundles attribution, AI recommendations (Moby), RFM audiences, and product analytics. GMV-based pricing. Deep Shopify integration.
Why consider over Cometly: More comprehensive (email/SMS, affiliate, product analytics). Free tier available. AI recommendations (Moby) are comparable to Cometly's AI Ads Manager.
Why stick with Cometly: Cometly's CAPI enrichment is stronger. Better for non-Shopify platforms. Works across Meta, Google, TikTok without Shopify dependency.
Read more: Triple Whale Pricing
2. Northbeam — ML Attribution ($999/mo)
Northbeam uses ML fractional attribution that prevents overcounting. Pageview-based pricing. Creative analytics on Professional tier.
Why consider over Cometly: ML prevents overcounting (sums to 100%). Creative analytics show which specific creatives drive revenue. MMM+ for budget allocation.
Why stick with Cometly: Cometly is cheaper at lower ad-spend levels. CAPI enrichment is unique to Cometly. AI Ads Manager provides more actionable recommendations for non-technical teams.
Read more: Northbeam Pricing
3. mbuzz — Flat Pricing at $29-299/mo
mbuzz offers 7 attribution models with custom rules and server-side tracking. Flat tiers — price doesn't scale with ad spend. Full disclosure: mbuzz is our product.
| mbuzz Tier | Price | Records |
|---|---|---|
| Free | $0 | 30K |
| Starter | $29/mo | 1M |
| Growth | $99/mo | 5M |
| Pro | $299/mo | 25M |
Why consider over Cometly: Transparent pricing. No ad-spend scaling. 7 attribution models vs 4. All-channel coverage (not just paid ads). Server-side tracking captures 30-40% more data. Custom attribution rules.
Why stick with Cometly: Cometly's CAPI enrichment is unique. AI Ads Manager provides campaign-specific recommendations. Better for pure paid-ads businesses. Pixel setup is simpler than SDK integration.
4. Hyros — High-Ticket Products (~$199/mo)
Hyros specializes in high-ticket and info product attribution with call tracking.
Why consider over Cometly: Cheaper. Better for high-ticket ($500+) products and info products. Call tracking included.
Why stick with Cometly: Cometly is better for standard e-commerce. CAPI enrichment improves Meta performance. Broader ad platform coverage.
5. GA4 — Free
Google Analytics 4 is free. Not a Cometly replacement, but a baseline.
Why consider over Cometly: Free. Immediate setup. Good enough for very early-stage measurement.
Why stick with Cometly: GA4 doesn't offer CAPI enrichment, AI recommendations, or multi-platform ad attribution.
Which attribution tool should you choose?
Which tool fits your ad spend level?
| Monthly Ad Spend | Best Option |
|---|---|
| Under $5K | GA4, mbuzz, Triple Whale free tier |
| $5K-$20K | Triple Whale, mbuzz, Cometly (lower tier) |
| $20K-$100K | Cometly, Triple Whale Pro, Northbeam Starter |
| $100K-$400K | Cometly Growth, Northbeam Professional |
| $400K+ | Cometly Enterprise, Northbeam Enterprise |
Which tool fits your primary need?
| If You Need... | Best Choice |
|---|---|
| CAPI enrichment / Meta optimization | Cometly |
| ML attribution (one reconciled answer) | Northbeam |
| Transparent models (inspect the math) | mbuzz |
| Shopify all-in-one | Triple Whale |
| Custom attribution rules | mbuzz |
| All-channel attribution (not just ads) | mbuzz |
| Free starting point | GA4, mbuzz, Triple Whale |
Is Cometly worth the price?
Cometly's CAPI enrichment is genuinely unique — if you spend heavily on Meta Ads and need to improve match rates, this single feature can justify the cost. The AI Ads Manager provides actionable recommendations for paid media teams.
The main concerns are pricing opacity and ad-spend-based scaling. If you need all-channel attribution (not just paid ads) or prefer transparent pricing, alternatives like mbuzz ($29-299/mo flat) and Triple Whale (free tier available) offer attribution without the opacity.
All-channel attribution, not just paid ads
Track organic, email, referral, and paid channels. 8 models, server-side tracking. From $29/mo.
Try mbuzz Free →Related Reading
- Cometly Alternatives — 7 alternatives compared
- Triple Whale Pricing — GMV-based pricing breakdown
- Northbeam Pricing — Pageview-based pricing breakdown
- Multi-Touch Attribution Tools Compared — Full market overview
Key Takeaways
- ✓Pricing is ad-spend-based and requires sales contact for exact quotes
- ✓Reported tiers: Starter ~$500/mo, Growth ~$1,000/mo, Enterprise ~$5,000/mo
- ✓Lower-spend tiers may exist: ~$44/mo (up to $1K spend), ~$109/mo (up to $5K spend)
- ✓Two-Way API and custom integrations are Enterprise-only ($5,000/mo)
- ✓Multiple conflicting pricing structures found — Cometly appears to reprice frequently
How much does Cometly cost?▼
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