Northbeam Pricing Breakdown (2026): Pageview Tiers, MMM+, and Alternatives

How much does Northbeam cost in 2026?

Northbeam uses pageview-based pricing across three tiers. Unlike competitors who price by GMV (Triple Whale) or ad spend (Cometly), Northbeam scales with your website traffic volume.

How do Northbeam's tiers compare?

April 2026 update: Some sources now report Northbeam Starter at $1,000/mo (previously $1,500). Northbeam's website still shows $1,500 as the listed starting price. All tiers now include Northbeam Apex and correlation analysis as standard features.
| Pageview limit | Up to 1M/month | 1M+ monthly | High-volume |
| Data refresh | 4x daily | Hourly | Hourly+ |
| Multi-touch attribution | Yes | Yes | Yes |
| Shopify integration | Yes | Yes | Yes |
| Ad platform integrations | Yes | Yes | Yes |
| Creative analytics | No | Yes | Yes |
| API access | No | Yes | Yes |
| MMM+ (budgeting/forecasting) | No | Yes | Yes |
| Multi-domain | 1 domain | Up to 3 domains | Unlimited |
| Media strategist reviews | No | Included | 18/year |
| Incrementality testing | No | No | Coming soon |
| Payment terms | Month-to-month | Quarterly/annual | Custom |

What does each Northbeam tier include?

What does Northbeam Starter include? ($999-1,500/month)

The entry-level plan for brands beginning to measure attribution beyond platform-reported numbers.

Included:
- First-party multi-touch attribution
- ML fractional attribution (Northbeam's core technology — prevents overcounting)
- 4x daily data refreshes (same-day visibility)
- Shopify integration
- Ad platform integrations (Meta, Google, TikTok, Snap, Pinterest)
- Basic dashboards

Not included:
- Creative analytics (which specific ad images/videos drive revenue)
- API access (can't export data programmatically)
- MMM+ budgeting and forecasting
- Multi-domain support
- Hourly data refresh

Who it's for: DTC brands with moderate traffic ($2-10M revenue) who want independent attribution but don't need creative-level analytics or real-time data.

What does Northbeam Professional include? ($2,500-3,500/month)

This is the tier where Northbeam's full capabilities unlock.

Adds to Starter:
- Hourly data refresh — major upgrade from 4x daily for real-time ad optimization
- Creative analytics — see which specific ad creatives, headlines, and images drive revenue
- Export API access — pull data into your own tools, data warehouse, or BI layer
- MMM+ (media mix modeling) — budget allocation recommendations and channel-level forecasting
- Up to 3 domains
- Strategic guidance from Northbeam's team

Who it's for: Enterprise DTC brands ($10-50M+ revenue) with dedicated media buying teams who optimize campaigns daily and need creative-level insights.

What does Northbeam Enterprise include?

Adds to Professional:
- Unlimited top-level domains
- Up to 18 media strategist reviews per year
- Dedicated support
- Automated incrementality testing (forthcoming)
- High-volume data processing

Who it's for: Large DTC brands ($50M+) with complex multi-brand architectures and significant ad spend.

What are Northbeam's hidden costs?

How big is the gap between Starter and Professional?

The jump from Starter ($999-1,500) to Professional ($2,500-3,500) is ~2.5x, and it gates three critical features:

• Creative analytics — the main reason DTC brands choose Northbeam over competitors
• API access — the ability to export your data
• Hourly refresh — necessary for real-time ad optimization

If you need any of these, you're paying Professional prices from day one.

Is Northbeam's data refresh fast enough?

On the Starter plan, data refreshes 4 times per day. For DTC brands running aggressive ad optimization (scaling winners, cutting losers throughout the day), this is too slow. Professional's hourly refresh is the minimum for real-time decision-making.

Does Northbeam offer a free trial?

No. Northbeam has no free plan and no trial period. You're committing $999+/month from the start without testing the product on your data. Compare this to competitors offering free tiers (Triple Whale, Dreamdata, mbuzz, GA4).

How does pageview-based pricing scale?

As your traffic grows, you'll move from Starter to Professional pricing — not because you need more features, but because your pageview count exceeded the Starter limit.

Is MMM+ included on all Northbeam plans?

No. Northbeam's media mix modeling (MMM+) is only available on Professional and above. This is the tool that tells you how to allocate budget across channels. On Starter, you get attribution data but not the budgeting recommendations.

How does Northbeam's ML attribution work?

Northbeam's ML assigns fractional credit to touchpoints, ensuring total attributed conversions sum to exactly 100% of actual sales. When your ad platforms collectively claim 190 conversions for 100 real sales, Northbeam reconciles to reality.

This is different from traditional MTA (first-touch, last-touch, linear) where models can show different totals. Northbeam gives you one reconciled answer. The tradeoff: it's a black box — you trust the ML, or you don't.

What are the cheapest Northbeam alternatives?

How does Northbeam's pricing compare to alternatives?

Full disclosure: mbuzz is our product. We've included it as one option among several.

1. Triple Whale — Shopify-First ($129-549/mo)

Triple Whale starts cheaper than Northbeam with deep Shopify integration, AI recommendations (Moby), and RFM audiences. GMV-based pricing means costs scale with revenue.

Why consider over Northbeam: Cheaper at lower revenue levels. Better Shopify integration. AI recommendations included. Free tier available.

Why stick with Northbeam: Northbeam's ML prevents overcounting (more rigorous). Creative analytics are deeper. Better for brands spending $5M+/year on ads where accuracy justifies the price.

Read more: Triple Whale Pricing

2. Cometly — Ad Optimization (~$500/mo)

Cometly specializes in ad platform optimization with strong CAPI enrichment and AI recommendations. Ad-spend-based pricing.

Why consider over Northbeam: Cheaper entry point. Better CAPI enrichment for Meta. AI Ads Manager for campaign recommendations. No-code setup.

Why stick with Northbeam: Northbeam's ML attribution is more sophisticated. Creative analytics are stronger. MMM+ provides budget allocation that Cometly doesn't offer.

Read more: Cometly Pricing

3. mbuzz — Flat Pricing at $29-299/mo

mbuzz offers 7 attribution models with custom rules and server-side tracking. Flat tiers — price doesn't scale with pageviews, GMV, or ad spend. Full disclosure: mbuzz is our product.

Why consider over Northbeam: 3-10x cheaper. Free tier available. 7 transparent models you can inspect (vs Northbeam's ML black box). Custom attribution rules. Server-side tracking.

Why stick with Northbeam: Northbeam's ML prevents overcounting. Creative analytics included at Professional tier. Deeper ad platform partnerships (Meta, TikTok, Snap, Pinterest). Purpose-built for enterprise DTC.

4. Hyros — High-Ticket Attribution (~$199/mo)

Hyros specializes in high-ticket products and info products with call tracking and long cookie windows.

Why consider over Northbeam: Much cheaper. Better for high-ticket ($500+) products. Call tracking included.

Why stick with Northbeam: Northbeam is better for standard e-commerce with high SKU counts and lower AOV. ML attribution is more sophisticated.

5. GA4 — Free

Google Analytics 4 offers free basic attribution. Not a Northbeam replacement, but a starting point.

Why consider over Northbeam: Free. Immediate setup. Good enough for pre-revenue or early-stage brands.

Why stick with Northbeam: GA4 has no ML attribution, no creative analytics, no MMM, and overcounts conversions across platforms.

Which attribution tool should you choose?

Which tool fits your ad spend level?

Which tool fits your primary need?

Is Northbeam worth the price?

Northbeam is a serious DTC attribution tool with genuine technical depth. ML fractional attribution, creative analytics, and MMM+ are valuable for brands spending significantly on ads. The $999/mo Starter tier is reasonable for the capability, but the feature cliff to Professional ($2,500/mo) is steep.

If you're an enterprise DTC brand ($40M+) with dedicated media buyers, Northbeam Professional can prevent enough wasted ad spend to justify its cost. For smaller brands or those who want to inspect their attribution models rather than trust a black box, cheaper alternatives deliver core attribution at a fraction of the price.

Related Reading

• Northbeam Alternatives — 7 alternatives compared
• Triple Whale Pricing — GMV-based pricing breakdown
• Cometly Pricing — Ad-spend-based pricing breakdown
• Multi-Touch Attribution Tools Compared — Full market overview

Holly Henderson

Co-Founder, mbuzz

Holly Henderson is Co-Founder of mbuzz. With 10+ years in marketing including roles at Westpac, Avon, and Forebrite, she's obsessed with making measurement actually useful.

Harvard Extension School Forebrite Westpac Avon