7 Best Hyros Alternatives for 2026 (Attribution Beyond High-Ticket)

The Real Question

Hyros is expensive and niche—built for high-ticket info products and coaching businesses. You're here because you want attribution that works for broader use cases, or Hyros's $500+/mo pricing and 6-month commitment don't match your margins.

Quick Answer

Want transparent pricing + no lock-in? Hyros is invite-only with 6-month commitment.
→ mbuzz — published pricing ($29-299/mo), free tier, cancel anytime

Need server-side with model flexibility? Hyros gives you one view.
→ mbuzz — 8 models + custom rules, server-side tracking (95%+ capture)

Need LTV attribution without the price tag? Hyros charges $500+/mo.
→ mbuzz — LTV attribution on all plans, tracks renewals + upsells to source

Want broader e-commerce attribution? Hyros is designed for $500+ AOV only.
→ Triple Whale ($129-279/mo) or mbuzz (any platform, any AOV)

Want ML-powered attribution? Hyros is rule-based.
→ Northbeam — $400+/mo, ML fractional

Need multi-channel including offline? Hyros focuses on digital ads.
→ Rockerbox — podcast/TV tracking + MMM (requires $5M+ ad spend for statistical validity)

The Uncomfortable Truth

Hyros is good at what it does—tracking high-ticket sales with long consideration windows across phone calls and online touchpoints. The AI optimization claims (20% ROI lift) are compelling if true for your use case.

The issues: invite-only access, opaque pricing, 6-month minimum commitment, and a niche focus that doesn't translate to standard e-commerce or SaaS. If you're selling courses at $2,000+, Hyros might be worth it. If you're doing anything else, you're overpaying for features you don't need.

If high-ticket info products are your business and you're comfortable with the commitment, vet Hyros in your demo. This guide is for everyone else.

Common Reasons to Switch

If any of these resonate, here are your best options.

Find Your Hyros Alternative

Alternatives for: All tools mbuzz Triple Whale Northbeam HockeyStack Dreamdata Rockerbox Ruler Analytics Hyros Cometly

Price:

Free <$200 <$500 <$2000

Market: E-commerce / DTC B2B SaaS Enterprise Multi-Channel Lead Generation Unified Measurement

Features: Free tier Custom models Server-side LTV tracking MMM Call tracking

Setup time: < 1 hour < 1 day < 2 weeks < 2 months

Clear filters 12 tools

Tool	Best For	Starting Price	Key Features
mbuzz Server-side attribution with model flexibility		Free	Custom models Server-side LTV	Try Free →
Triple Whale Shopify-native attribution	Shopify stores, Easy setup	$129/mo	3 models	Alternatives →
Northbeam ML-powered DTC attribution	Enterprise DTC ($40M+), Dedicated media buyers	$400/mo	View-through 1 model	Alternatives →
HockeyStack All-in-one B2B attribution	B2B SaaS, Series A-C	$2200/mo	View-through 3 models	Alternatives →
Dreamdata B2B revenue attribution	B2B mid-market, Journey visualization	$999/mo (free tier)	View-through Journey viz 3 models	Alternatives →
Rockerbox Multi-channel attribution with MMM	Multi-channel brands, Podcast/TV advertisers	$200/mo (free tier)	View-through MMM 3 models	Alternatives →
Ruler Analytics Call tracking + attribution	Lead gen businesses, Call-heavy industries	£349/mo	Calls 3 models	Alternatives →
Hyros High-ticket attribution	High-ticket sales, Info products	$500/mo	LTV 3 models	Alternatives →
Bizible (Adobe) Enterprise Salesforce attribution	Enterprise B2B, Salesforce-heavy orgs	Custom	View-through 5 models
Lifesight Unified measurement platform	Enterprise brands, Full measurement stack	Custom	LTV View-through MMM
Cometly AI-powered ad attribution	E-commerce/DTC paid ads, Meta & Google optimization	$199/mo	4 models	Alternatives →
Google Analytics 4 Free web analytics	Getting started, Budget zero	Free	2 models

No tools match your filters

Try adjusting your criteria or clear all filters

1. Mbuzz — Best for Model Flexibility

Why consider mbuzz: Hyros gives you one view of attribution. mbuzz gives you 8 models to compare—so you can see how credit shifts under different assumptions.

What mbuzz Offers

Server-side tracking that captures what Hyros misses. mbuzz tracks events on your backend—no client-side scripts to block, no pixels to fail. 95%+ event capture vs the 60-70% typical of client-side approaches.

8 attribution models, not 1. See how the same campaign performs under first-touch, last-touch, linear, time-decay, U-shaped, W-shaped, Markov Chain, and Shapley Value models:

Custom attribution rules. Hyros gives you fixed models. mbuzz lets you build attribution logic that matches your business—weight by channel, stage, recency, or any combination:

within_window 90.days do
  within_window 30.days, weight: 0.6 do
    time_decay half_life: 7.days
  end

  within_window 30.days..60.days, weight: 0.4 do
    time_decay half_life: 14.days
  end
end

LTV attribution for recurring revenue. Like Hyros, mbuzz tracks revenue beyond first purchase. But mbuzz attributes every renewal, upsell, and expansion back to original source—not just the initial transaction:

Transparent pricing, no commitment:

10-minute setup with native SDKs for Rails, Django, Laravel, and Node.js — setup guide. No sales calls, no 6-month lock-in.

mbuzz vs Hyros

Pros & Cons

Who mbuzz is NOT For

Let's be honest—mbuzz isn't right for everyone:

• High-ticket info product sellers who need phone tracking — Hyros integrates phone sales into attribution natively
• Teams wanting AI to make budget decisions — mbuzz shows models; you decide
• Businesses where Hyros's AI optimization delivers proven ROI — If Hyros works, keep it

Best For

• Businesses beyond high-ticket info products
• Teams wanting model transparency and flexibility
• Budget-conscious teams ($29 vs $500+/mo)
• Those wanting no-commitment, no-sales-call attribution

2. Triple Whale — Best for Shopify Stores

Why consider Triple Whale: If you're on Shopify and don't sell high-ticket, Triple Whale is purpose-built for your use case at a fraction of Hyros's price.

Triple Whale vs Hyros

Why Triple Whale Over Hyros

For standard Shopify e-commerce (not high-ticket courses), Triple Whale is faster to set up, cheaper, and has a massive community. Hyros's extended tracking windows and phone integration are overkill if your average sale is $50-200.

Best For

• Shopify stores with standard AOV
• Non-technical teams
• Brands wanting community support
• Budget-conscious DTC brands

Also consider: Triple Whale alternatives for multi-platform options.

3. Cometly — Best for CAPI Enrichment

Why consider Cometly: AI-powered ad attribution with CAPI enrichment—similar to Hyros's ad optimization but with more transparent access.

Cometly vs Hyros

Why Cometly Over Hyros

Cometly offers similar AI-powered ad optimization with CAPI enrichment that improves Meta match rates dramatically. More accessible than Hyros's invite-only model. The tradeoff: no phone sale tracking.

Best For

• DTC brands focused on Meta/Google ads
• Teams wanting CAPI enrichment
• More accessible than Hyros's invite-only
• Paid-ads-focused businesses

4. Northbeam — Best for Enterprise DTC

Why consider Northbeam: ML-powered attribution that prevents overcounting—more sophisticated than Hyros's rule-based approach.

Northbeam vs Hyros

Why Northbeam Over Hyros

Northbeam's ML approach is more sophisticated—fractional credit that sums to exactly 100% of actual conversions. Plus creative analytics show which ad creatives drive revenue. For established DTC brands, Northbeam is the enterprise choice over Hyros's niche focus.

Best For

• Enterprise DTC brands ($40M+)
• Dedicated media buying teams
• Creative analytics needs
• Brands wanting sophisticated ML attribution

Also consider: Northbeam alternatives for other enterprise options.

5. Rockerbox — Best for Multi-Channel

Why consider Rockerbox: Tracks channels Hyros can't—podcasts, TV, direct mail—with MMM included.

Rockerbox vs Hyros

Why Rockerbox Over Hyros

If your marketing mix includes podcasts, TV, influencer, or direct mail, Hyros can't measure any of it. Rockerbox tracks these difficult channels and includes media mix modeling. Plus a free tier and no minimum commitment.

Best For

• Brands with awareness channel spend
• Podcast and TV advertisers
• CMO-level strategic decisions
• Multi-channel marketing mixes

Also consider: Rockerbox alternatives for other multi-channel options.

6. Lifesight — Best for Full Measurement Stack

Why consider Lifesight: Complete measurement—MTA + MMM + incrementality—all in one platform.

Lifesight vs Hyros

Why Lifesight Over Hyros

If you want validated measurement—not just attribution claims—Lifesight combines MTA, MMM, and incrementality testing. This triangulated approach tells you what actually works, not just what a single model says.

Best For

• Sophisticated marketing teams
• Brands wanting measurement triangulation
• Enterprise-scale operations
• Data science-equipped organizations

7. Ga4 — Best Free Option

Why consider GA4: Free attribution while you evaluate paid options.

GA4 vs Hyros

Why GA4 Over Hyros

If you're not ready for Hyros's 6-month commitment and $500+/mo price tag, GA4 gives you basic attribution for free. It won't match Hyros's high-ticket features, but it's a zero-risk starting point while you evaluate options.

Best For

• Pre-revenue or early-stage businesses
• Teams validating attribution need before committing
• Budget-zero starting point
• Supplementary measurement alongside paid tools

Also consider: GA4 alternatives for dedicated attribution tools beyond GA4.

How to Choose: Decision Framework

By Your Situation

By Budget

By What Hyros Lacks

Summary: Best Hyros Alternatives

The bottom line: Hyros works for its niche—high-ticket info products, coaching, and consulting with $500+ AOV and phone sales. If that's you and the 6-month commitment is acceptable, evaluate it. For everyone else, these alternatives deliver broader attribution at lower cost with no lock-in.

Related Comparisons

• Multi-Touch Attribution Tools Compared — Full market overview
• Triple Whale Alternatives — E-commerce attribution
• Cometly Alternatives — Beyond paid-ads attribution
• Northbeam Alternatives — Enterprise DTC options

Holly Henderson

Co-Founder, mbuzz

Holly Henderson is Co-Founder of mbuzz. With 10+ years in marketing including roles at Westpac, Avon, and Forebrite, she's obsessed with making measurement actually useful.

Harvard Extension School Forebrite Westpac Avon